Ammo Matrix Retailer Program
The Ammo Matrix Retailer program connects online ammunition and firearms retailers directly with high-intent buyers. We have an estimated 1+ million active shooters and commercial buyers searching for ammunition every month. If you are an online retailer and wish to have your inventory indexed, review the program guidelines and feed specifications below.
Program Requirements
Applicants must provide a live in-stock data feed (JSON, XML, or CSV/TSV). Must contain in-stock products and update in real-time or regular intervals (hourly recommended).
You must agree to list all products of a particular category (e.g., all ammunition in-stock, not a selective subset or cherry-picked deals).
Commercial Terms & Billing
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01.
Zero Setup Fee: No upfront onboarding charges or setup fees.
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02.
Monthly Subscription / Listing Fees: Predictable tiered listing based on traffic volume sent to the retailer, or performance affiliate tracking.
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03.
Affiliate Networks Supported: AvantLink, Skimlinks, Impact, ShareASale (standard 3% commission on completed transactions).
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04.
Auto-billing: Billing starts on the activation date with automated monthly recurring charges.
Terms & Conditions & Compliance Governance
Retailer Termination & Feed Revocation Right: Ammo Matrix reserves the absolute right to suspend, penalize, or immediately terminate any retailer feed, account, or listing at our sole discretion if we detect deceptive pricing, phantom stock/backorder baiting, hidden checkout handling/surcharge traps, scraped rate manipulation, bot blocking, non-compliance with SAAMI/CIP ammo specifications, or repeated customer fulfillment disputes.
Zero-Tolerance Policy: Any merchant found injecting unannounced shipping surcharges or misrepresenting round counts/calibers will face immediate blacklisting from the matrix with zero refund of active listing subscription fees.
Independent Audit Authority: Ammo Matrix automated crawler bots continuously test checkout screens to audit true landed CPR. Failure to provide accurate landed price data constitutes grounds for immediate feed termination without prior notice.
sensors Check Feed URL Accessibility
Test whether our automated crawler can reach your data endpoint without being blocked by firewalls or bot protections.
Live Data Feed Format & Specifications
A data feed is simply an XML, JSON, or CSV file hosted on your public web server where our automated indexing
engine can access it (e.g., https://yoursiteURL.com/xmlfeed.php or
https://yoursiteURL.com/feeds/inventory.xml).
<productlist retailer="yoursiteURL.com">
<product type="handgun">
<manufacturer>Hornady</manufacturer>
<description>Hornady Critical Defense 9mm Luger 115gr FTX</description>
<caliber>9mm Luger</caliber>
<url>https://yoursiteURL.com/handgun-ammo/item12345.html</url>
<upc>054041163255</upc>
<grains>115</grains>
<bullet_type>Flex Tip Expanding</bullet_type>
<price>21.99</price>
<numrounds>25</numrounds>
<purchaselimit>10</purchaselimit>
<condition>new</condition>
<casing>brass</casing>
<qty_available>39</qty_available>
<weight_lbs>1.45</weight_lbs>
<dimensions>4.5x2.5x1.2</dimensions>
<shipping_rate>Flat 9.99 / Free Over 150</shipping_rate>
<image>https://yoursiteURL.com/handgun-ammo/item12345.jpg</image>
</product>
</productlist>
| Field Name | Data Type | Description & Purpose | Sample Value |
|---|---|---|---|
| manufacturer | String | Ammunition brand or manufacturing company. | Hornady |
| description | String | Full product title as displayed on your website checkout. | Hornady Critical Defense 9mm Luger 115gr FTX |
| caliber | String | Standard SAAMI caliber designation (e.g. 9mm Luger, 5.56 NATO). | 9mm Luger |
| url | URL String | Deep product link leading directly to the checkout/order page. | https://yoursiteURL.com/item12345.html |
| upc | 12-14 Digits | Manufacturer barcode. Essential for zero-collision deal aggregation. | 054041163255 |
| grains | Numeric | Projectile weight in grains (without unit text). | 115 |
| price | Decimal | Active subtotal price in USD without currency signs. | 21.99 |
| numrounds | Integer | Exact round count per box/case. Used for CPR (Cost-Per-Round) calculation. | 25 |
| casing | String | Case material: Brass, Steel, Aluminum, or Nickel-Plated. | brass |
| qty_available | Integer/Enum | Stock quantity balance or 'in_stock' status flag. | 39 |
| image | URL String | Direct thumbnail image URL for ammunition packaging. | https://yoursiteURL.com/img123.jpg |
| weight_lbs | Decimal | Product box shipping weight in pounds (lbs). Essential for automated freight rate calculations. | 1.45 |
| dimensions | String / Format | Packaging box dimensions (Length x Width x Height in inches, e.g. L x W x H). | 4.5x2.5x1.2 |
| shipping_rate | String / Decimal | Conditional shipping rate or flat freight rule if applicable (e.g. Free > $150, Flat $9.99, or 0.00 for free shipping). | Flat $9.99 / Free > $150 |
Have Questions or Need Integration Support?
Want to discuss your feed or custom integration? Our developer team can assist with Shopify, WooCommerce, Magento, AmmoReady, or custom XML/JSON parsers.